Content：The Dimensions of Customer Value: Conformance to requirements, Product selection, Price and brand, Value-added services and Relationships and experience. Customer Value Measures. Information technology and customer value.
Emphasis：The Dimensions of Customer Value: Conformance to requirements, Product selection, Price and brand, Value-added services and Relationships and experience. Customer Value Measures. Information technology and customer value.
Objectives：Help students know: 1) What are the Dimensions of Customer Value: Conformance to requirements, Product selection, Price and brand, Value-added services and Relationships and experience. 2) How to measure customer value?
Hours：2
Case study：Dell’s Direct Business Mode
Homework：
1. Read the papers in relation to this field?in various Journals（2000-2013）.
International of Production Economics
Supply Chain Management-An International Journal
International Journal of Operations & Production Management
Computer and Industrial Engineering
International Journal of Physical Distribution & Logistics Management
2. Read and compare the?Postponed?Strategies from the following books：
?
1) | Designing and Managing the Supply? |
