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ContentIntroduction; Push, Pull, and Push-Pull systems; the impact of Internet; demand-driven supply chain.

EmphasisThree strategies are utilized in supply chain integration: push system, pull system, push-pull system. When should the firm use push, pull, push-pull system?What is the impact of the Internet on the supply chain strategy?

ObjectivesHelp students know: 1) Three strategies are utilized in supply chain integration: push system, pull system, push-pull system. 2)what does it take to implement a push-pull strategy?3) the impact of the Internet on supply chain strategies.

Hours2

Case studyDell Inc: improving the flexibility of the desktop PC supply chain

Case study:Zara Supply Chain.?Watching the Video and discussing the following questions:?1)?Which strategies are utilized in Zara Supply Chain, push system, pull system, push-pull system??2)?How could Zara Supply Chain achieve quick response?

Homework:Read the papers in relation to this field?in various Journals(2005-2013).

  • International of Production Economics

  • Supply Chain Man